Rachael Baxter
Founder, Champ/Cast
Rachael Baxter is the Founder of Champ/Cast located in Charleston, South Carolina. Champ/Cast is a boutique marketing and creative strategy studio offering full-service solutions for brands and individuals looking to elevate their presence and impact. Specializing in social media management, email campaigns, podcast production, public relations, and comprehensive brand development, Champ/Cast helps clients stay relevant and visible, even when time is limited.
With a client-first approach, Champ/Cast operates as an extension of your team, bringing structure, creativity, and strategic execution to every project. Services include everything from logo and pitch deck design to personalized coaching through the Bold Beginnings program, which delivers actionable brand strategies and LinkedIn optimization for professionals ready to lead with purpose.
Founded by marketing strategist and editorial leader Rachael Baxter, Champ/Cast is built on the belief that storytelling, thoughtful design, and genuine connection are the keys to driving lasting growth and engagement.
Ideal Client
Rachael's ideal client is a female business owner, local, driven, and full of creative energy. She’s a founder, visionary, or hands-on leader in a lifestyle, wellness, hospitality, real estate, or boutique retail brand. She’s deeply passionate about her work and knows that staying visible and relevant is key to growth, but doesn’t always have the time to manage every platform or produce high-quality content consistently.
She values collaboration, aesthetics, and storytelling. Whether she’s opening a new studio, launching a skincare line, hosting retreats, or selling Charleston charm through, she’s looking for a marketing partner who gets her brand, shares her energy, and helps her execute with clarity and heart.
She’s not just looking for marketing support, she’s looking for someone to champion her vision and help her show up powerfully in the world.
Business Power Partners
Kristelle Soto - Delleux Agency (Event planning & Public Relations)
Shine Studio - Photoshoot Location & Podcast Studio
Koko Obetz of Koko Captures- Freelance Design & Photography
Public Relations - Channel 2, Stroll Magazine, and Charleston Business Journal
Contact Information
rachael@champcast.co
908-331-1737
Located in Charleston, SC
What does SHE stand for?
SHE is more than a leads group - SHE Leads Group exists to support women in business development roles. SHE Members are women in business who appreciate the role many women have being a full-time caregiver to loved ones and advancing their full-time career or business. The letters “S H E” stand for Supporting Heart & Enterprise ®. Heart is our families, or anything near and dear and personal to us. Enterprise is our business or career. Members are expected to uphold the values and culture for which SHE stands. Every member of SHE Leads Group should desire to be a resource to each other. SHE Leads Group is more than just a leads group. We are a group of supportive women who truly want to help others in any way possible.