If you are participating in any kind of marketing activity where you are collecting information on potential customers, test your staff to make sure they are following up and following through on those who actually say they are interested. Recently, I went to a home show where different home service providers were present with their exhibit tables. What is astounding to me is their complete lack of follow up and follow through! Read more and find out what percent followed up with me - you won't believe this number!
Tips to avoid a detrimental business mistake!
No response, no problem: I'll just take my business and referrals elsewhere. I am no longer surprised by bad customer service, I am surprised by great customer service. Learn from these two stories and read six email tips to ensure you are providing exceptional email customer service. Read more.
Learning from networking nightmares: A one-on-one gone bad
Recently I had a one-on-one meeting that was to be a get-to-know-each-other-for-the-first-time kind of meeting. It was clear this person was there to sell to me, which should never be the goal at a first meeting that is intended on being a networking meeting. A few of her actions made me realize this rather quickly. Read more.
What a competitive shop will tell you - plus the unexpected!
Your competitor said what about you? Finding out what your competition is saying about your business behind your back can add thousands to your bottom line, as long as you act on this intelligence. Recently, I was at a home show where one of our SHE Members was exhibiting. At this same exhibit, one of her competitors was also there. What I experienced with her competitor was unexpected, but a huge value for our SHE Member! Read more.
A BIG networking No-No!
I recently attended a networking event that was well attended and in a great venue. There were many professional business people there. I was standing alone for a brief moment and a man came up to me to introduce himself. His style of networking felt rather contrived and imposing. Read more.
Competition - what to do about it
Many times business owners view the competition as the enemy. This can be a mistake. Your competition can be a helpful resource and a referral partner. Let me illustrate with a couple of quick stories. Read more.
Does your industry have a bad reputation that affects your ability to get people to listen to your different/better story?
One of the many challenges businesses face is overcoming their industry's poor reputation. SHE Leads Group has experienced this same thing. I was talking to one of our member's today and she was gushing about how different SHE Leads Group is over any other leads group she has ever attended. Read more.
9 Most Important Minutes with Your Children
According to Affective Neuroscientist Jaak Panksepp, these moments are the most impactful for connecting with your children. Us working moms can have a new view on these 9 precious minutes everyday. Read More.
Propaganda polluted trade show tables & trade show tips
I attended a small trade show recently. Some of the businesses had very professional trade show booths that were well-branded and others had obnoxious “salesy” signs and unprofessional propaganda all over their tables. It was quite the spectrum of bad to excellent. Learn what not to do.
To toot one's horn or not to toot one's horn, that is the question
As a customer experience and marketing consultant, I find many people have an amazing product or service, but do a poor job at tooting their horn. I sometimes find myself saying, "You need to toot your horn about [what they are so great at]". Most people are very uncomfortable about doing so, because they don't want to sound braggadocious. There are many opinions on the subject of self-promotion. But, what can be the potential problem with not tooting your own horn?