SheEMPOWERS Success Academy™
Curated business training that meets you where you are
Welcome to the SheEMPOWERS Success Academy™
Real-World Business Training for Women Ready to Lead with Confidence
You’re a solo business owner. Maybe you’re just beginning to dream about your business. Maybe you’re already running it—but you know there’s more to learn if you want to grow. No matter where you are on your journey, the SheEMPOWERS Success Academy™ meets you right there—with practical, step-by-step training to take your business to the next level.
Business Education That Bridges the Gap
Let’s be honest—many women step into entrepreneurship with passion, talent, and grit… but without a roadmap. You might be a skilled technician, service provider, or creative, but no one handed you a manual on how to run and grow a business.
This Academy is that manual—only better.
You’ll get real-world, practical business training based on what works—not just what sounds good in theory. Many of these trainings, are skills they don’t teach in college, but every business owner needs to succeed.
What You’ll Learn
Inside the SheEMPOWERS Success Academy™, you’ll get comprehensive training on:
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Business Foundations – From brainstorming a business name to registering with the Secretary of State and setting up a budget to vetting service providers
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Branding & Positioning – Craft your unique identity and message
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Marketing – Build visibility with a DIY marketing plan that works, expanded marketing tactics
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Sales Strategy – Learn how to sell without being salesy, sales basics and beyond
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Referral Marketing – Get high-quality leads through genuine relationships
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Customer Service & Experience – Deliver wow-worthy service that keeps them coming back
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Customer Retention & Growth – Turn customers into loyal advocates
- Scaling and Hiring – Learn when it is the right time and how to proceed
And we’re just getting started!
Here's what’s included in the SheEMPOWERS Success Academy™:
- Your Business Growth Guide – From Start-Up to Scale-Up, and Every Step in Between
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Electronic Training Workbook – Fill it out as you go, apply what you learn in real-time
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On-Demand Training Videos – Learn at your own pace, revisit anytime
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Live Virtual Monthly Group Focused Training Sessions – Get your questions answered, share wins, and stay accountable
- 2nd Wednesday of every month from 11:30 a.m. to 12:30 p.m. MT (1:30-2:30 p.m. ET)
- 3rd Mondays of every month from 10:30-11:30 a.m. MT (12:30 to 1:30 p.m. ET)
Register here!
Timeless Business Principles
In a world where business trends and technology shift almost overnight, the SheEMPOWERS Success Academy equips women entrepreneurs with timeless principles that never go out of style. While today’s newest tactic may be irrelevant a year from now, core business fundamentals—like identifying your target market, writing effective goals, applying the 4 P’s of marketing, and delivering exceptional customer service—will always stand the test of time. Our curriculum is built on strategies that are both proven and practical.
Who This Is For
This program is designed for women solo-preneurs and business owners with small teams (under 5) who are:
- Feeling overwhelmed or stuck and want guidance on what to do next
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Ready to grow with real strategies—not fluff
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Committed to building a sustainable, professional business
- Just getting started and want to do it right from day one
You Don’t Know What You Don’t Know—And That’s Okay
The SheEMPOWERS Success Academy™ was built for women just like you—with the heart of a visionary and the courage to build something of your own.
Whether you’re registering your business for the first time or ready to scale it with solid systems, this program gives you the confidence, clarity, and community to succeed.
How to Use the SheEMPOWERS Success Academy™
The SheEMPOWERS Success Academy™ is designed to give you practical, real-world tools, training, and guidance to help you grow your business with confidence. To get the most out of your experience, keep these tips in mind:
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This Academy Does Not Replace Professional Help
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Leverage AI Assistants as Learning Partners
- Engage with All the Learning Resources - electronic curriculum, videos, worksheets and Empower Synergy Sessions.
By combining these approaches—self-study, applied practice, AI support, and live community learning—you’ll maximize the value of the Academy.
How to Enroll
You must agree to our Terms & Conditions of Use and Liability Waiver before enrolling. The SheEMPOWERS Success Academy™ will be included in a new level of membership called the Empower Level.
If you are unable to be a member in a leads group, you can enroll into our SHE Connects membership.
New/Updated Content
From time to time, content will be added to the SheEMPOWERS Success Academy™. Additionally, existing content may be updated occasionally.
About the Trainer
Beth’s unique blend of corporate success, entrepreneurial resilience, and heart-centered leadership makes her a trusted advisor and subject matter expert—especially for solo entrepreneurs and small business owners seeking to grow through connection, service, and strategy.
Modules & Lessons in the SheEMPOWERS Success Academy™
1. Introduction to The Academy
- Welcome & How to Use The Academy
- Training Disclaimer & Terms of Use
- About the Founder
- About SHE Leads Group
2. The Start-Up Module
- Introduction to Business Ownership
- Business Formation Types
- Your Business Bank Account
- Budgeting
- Business Insurance
- Vetting Service Providers
- Service Provider Vetting Form – Downloadable
- Bartering Services/Trades
3. The Goals & Accountability Module
- Writing SMART Goals
- Writing Your Goals Video
- Writing Your SMART Goals Worksheet – Downloadable
- Accountability & Check Points
- Time Management
- Time Management Slide Show
- Daily Motivational Planner Worksheet – Downloadable
4. The Branding Module
- Your “Why”, Core Values and Their Importance
- Discovering Your Why Video
- Defining Your Core Values Exercise – Downloadable
- Your Mission & Vision
- Building Your Company Culture
- Defining Your Target Market
- Defining Your Target Market Video
- Your Target Market Worksheet – Downloadable
- Competition Analysis and Its Importance
- Competition Analysis Video
- Competition Analysis Form – Downloadable
- SWOT Analysis
- SWOT Analysis Video
- SWOT Analysis Form – Downloadable
- Naming (or Renaming) Your Business
- Brand Messaging
- Designing Your Logo
- Your Marketing Collateral
- Your Website – A Must for Your Brand
5. The 4 P’s of the Marketing Mix Module
- The 4 P’s of the Marketing Mix
- 4 P’s of the Marketing Mix Video
- Writing the 4 P’s of Your Marketing Mix Worksheet – Downloadable
- How to Write a DIY Marketing Plan Slide Show
6. Referral Marketing Module
- Intro to Referral Marketing
- Professional Referral Partners
- Client Referrals
- Tracking Referrals
- Top of Mind Awareness
- Referral Relationship Protocol
- CRM Support for Referral Marketing
- The Role of Customer Service in Referral Marketing
- Effective Networking
- Mastering Referral Marketing Slide Show
- Referral Marketing Plan Worksheet – Downloadable
7. Customer Service & Customer Experience Module
- The Foundation of Exceptional Customer Service
- Your Customers & What They Expect
- Required Customer Service Skills
- Communication Etiquette
- Customer Interaction Process
- Handling Conflict and Complaints
- Customer Service vs. Customer Experience
- Know Your Customer Journey
- Fostering Loyal Customers
- Customer Service Standards
- Complete Customer Service Training Slide Show
- Customer Experience Slide Show
8. Marketing Tactics Module
- Public Relations Tactics
- Event Marketing Tactics
- Sponsorship Tactics
- Speaking Marketing Tactics
- Paid Advertising Tactics
- Trade Show/Expo Tactics
- Website Tactics
- Email Marketing Tactics
- Social Media Tactics
9. Basic Sales Training Module
- Introduction to Sales
- Your Prospect’s Communication Style
- Animal Personality Training Slide Show – Downloadable
- Determining if a Prospect is a Good Fit
- Nurturing Prospects
- Your Unique Sales Proposition
- Writing Your Unique Sales Proposition (USP) Slide Show
- USP Worksheet – Downloadable
- Sales Mindset
- Essential Sales Skills
- Consultative Selling
- Overcoming Objections
10. Scaling & Hiring Module
- Know When to Scale
- Scaling with Structure & Vision
- Software as a Service (SaaS) Tools to Scale
- Choosing the Right Help
- Job Descriptions
- Writing a Strong Job Ad
- Interviewing and Evaluating Applicants
- Onboarding with Confidence

What does SHE stand for?
SHE is more than a leads group - SHE Leads Group exists to support women in business development roles. SHE Members are women in business who appreciate the role many women have being a full-time caregiver to loved ones and advancing their full-time career or business. The letters “S H E” stand for Supporting Heart & Enterprise ®. Heart is our families, or anything near and dear and personal to us. Enterprise is our business or career. Members are expected to uphold the values and culture for which SHE stands. Every member of SHE Leads Group should desire to be a resource to each other. SHE Leads Group is more than just a leads group. We are a group of supportive women who truly want to help others in any way possible.