What Are the Costs of Being in a Leads Group or Referral Group?
Understanding the True Cost of Membership
One of the most common questions people ask when considering a leads group or referral group is:
"How much does it cost?"
The answer varies widely depending on the organization. Some networking groups are free. Others charge annual membership dues, registration fees, chapter dues, event fees, training fees, or a combination of all of the above.
However, the real question isn't simply what a leads group costs.
The better question is:
"What value am I receiving for my investment?"
Common Costs You May Encounter
When evaluating a business referral networking group, you may encounter several types of fees:
Membership Dues
Many organizations charge monthly, quarterly, or annual membership dues to support operations, administration, marketing, and member benefits.
Chapter Dues
Some organizations charge chapter-specific dues in addition to membership dues. These funds may be used to cover meeting space, chapter operations, local marketing efforts, administrative expenses, refreshments, speaker fees, or other chapter-related costs.
Registration or Enrollment Fees
Some groups charge a one-time registration fee when joining.
Event Fees
Certain organizations charge separately for networking events, training programs, conferences, or special activities.
Training Costs
Professional development opportunities may be included in membership or offered as separate paid programs.
Travel and Time Investment
One often-overlooked cost is your time.
Attending meetings requires both time and travel. Depending on the organization, this may include chapter meetings, networking events, trainings, conferences, or special activities.
Before joining a networking organization, consider whether the meeting schedule, locations, and time commitment align with your business and personal responsibilities.
While relationship-building activities such as one-to-one meetings and follow-up conversations are important to business growth, those activities are typically part of running a business regardless of whether you belong to a networking organization.
The Hidden Cost of Choosing the Wrong Group
Many people focus entirely on membership dues while overlooking the cost of joining the wrong organization.
For example:
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Spending hours each month attending events that don't generate meaningful relationships.
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Sitting in meetings with little structure or engagement.
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Networking with people who aren't your target audience.
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Paying dues without taking advantage of available benefits.
A free to low-cost group that provides little value can ultimately be far more expensive than a higher-value organization that helps you grow your business.
What Should You Look For?
When evaluating the cost of a leads group or referral group, ask yourself:
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Is there business category exclusivity?
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Are members vetted?
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Are there opportunities for professional development?
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Are networking events included?
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Does the culture align with my values?
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Will I have opportunities to build meaningful relationships?
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Is there support for new members?
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What resources are available beyond the meetings?
The answers to these questions often reveal whether the investment is worthwhile.
Looking Beyond the Dollar Amount
Many business owners compare membership costs without comparing what is included.
For example, some organizations may charge separate fees for membership dues, chapter dues, networking events, conferences, educational programs, or training opportunities.
Others provide multiple benefits under a single membership.
The goal isn't necessarily to find the least expensive option.
The goal is to find the option that provides the greatest value for your business goals.
What Is Included with SHE Leads Group Membership?
At SHE Leads Group, we intentionally designed our membership model to provide exceptional value for women entrepreneurs.
Membership includes:
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Participation in a dedicated leads group with business category exclusivity.
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Twice-monthly chapter meetings.
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Professional and business development training opportunities.
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Access to master classes.
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In-person and virtual networking events.
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Opportunities to build strategic partnerships and referral relationships.
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Participation in community service initiatives such as the SHE Leads Purse Project.
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Access to a supportive community of women entrepreneurs.
Rather than charging separately for every opportunity, we believe in creating a high-value, not high-priced membership experience.
The Cost of Not Networking
There is one final cost worth considering.
What does it cost your business if you don't network?
Without networking, many business owners miss opportunities to:
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Build referral relationships.
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Develop strategic partnerships.
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Increase visibility.
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Learn from other entrepreneurs.
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Gain support and encouragement.
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Generate new business opportunities.
For many entrepreneurs, the cost of isolation is far greater than the cost of membership.
Final Thoughts
When evaluating a leads group or referral group, don't focus solely on the price tag.
Look at the overall value, opportunities, relationships, education, and support that membership provides.
The right networking organization should help you grow professionally, personally, and financially.
If you're looking for a high-value, not high-priced business referral networking group designed specifically for women entrepreneurs, SHE Leads Group may be the perfect fit.
Be our guest at a chapter meeting that has your business category open, or start your own chapter.
What does SHE stand for?
SHE is more than a leads group - SHE Leads Group exists to support women in business development roles. SHE Members are women in business who appreciate the role many women have being a full-time caregiver to loved ones and advancing their full-time career or business. The letters “S H E” stand for Supporting Heart & Enterprise ®. Heart is our families, or anything near and dear and personal to us. Enterprise is our business or career. Members are expected to uphold the values and culture for which SHE stands. Every member of SHE Leads Group should desire to be a resource to each other. SHE Leads Group is more than just a leads group. We are a group of supportive women who truly want to help others in any way possible.
About the author
Beth Boen, SHE Leads Group Founder
Beth Boen has more than 40 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. Learn more about Beth.