More Than a Leads Group: The Brand Essence of SHE Leads Group
When women tell us how they feel after attending a SHE Leads Group meeting, we hear words like:
“Welcomed.” “Seen.” “Valued.” “Inspired.” "Accepted."
These reactions aren’t accidental. They’re the result of a carefully cultivated culture—one rooted in professionalism, warmth, acceptance and intentional connection.
So, what makes SHE Leads Group so different from other networking organizations?
It’s not just what we do. It’s how we make women feel while we’re doing it.
Here’s a behind-the-scenes look at the brand essence of SHE Leads Group—and the intentional actions that help women feel special, supported, and truly connected.
👀 We See You—And We Welcome You
At every meeting and event, we’re alert to new faces. When someone walks in for the first time, they’re not left standing alone.
We approach them, introduce ourselves, and ask about their business. We go a step further by connecting them to others in the room who can support their goals. No cliques. No closed circles. Just authentic connection.
📞 We Follow Up—With Intention
Our relationships don’t end when the event does.
After a meeting, we follow up with new guests and invite them to a 1:1 networking conversation. This is where real relationships are formed—beyond the business card exchange.
🔍 We Come Prepared
Before a 1:1, we review the other person’s website and LinkedIn profile to understand who they are and what they offer. This shows we’ve invested time in them—and sets the tone for a meaningful, professional conversation.
We don’t ask, “So what do you do?” when the answer is already available online. We go deeper.
👂 We Listen—Really Listen
We don’t interrupt. We ask thoughtful follow-up questions. We take notes when needed. And most importantly, we always follow through—promptly and professionally.
Active listening is one of the greatest forms of respect—and at SHE Leads Group, it’s our standard.
💼 We’re Professional—with a Heart
Professionalism doesn’t mean stiff or impersonal. It means being on time, prepared, and respectful—in both in-person and digital communication.
Even our emails reflect our standard of excellence, with a clear greeting, a warm sign-off, and a polished email signature that reinforces credibility.
💜 We Lead with Empathy
We know that personal and professional lives are deeply connected.
When a member is navigating something difficult—whether in business or life—we check in. We offer support. And if given permission, we rally others in the group to do the same.
SHE Leads Group is a place where women show up for each other. Not just as colleagues, but as humans.
🎉 We Celebrate Wins (Big and Small)
From landing a dream client to speaking up in a meeting for the first time—we believe in recognizing every step forward.
We celebrate together. We cheer for each other. We elevate one another with sincerity and joy. It’s a culture of encouragement, not competition.
🤝 We Cultivate Belonging
SHE Leads Group is intentionally inclusive.
With a non-discrimination policy, we welcome women from all backgrounds, ages, industries, and experience levels. Whether you're a seasoned entrepreneur or stepping into your first leadership role, you belong here.
We actively protect our culture from exclusion, gossip, and judgment. There is no one-size-fits-all approach to success—and we celebrate that.
🌟 The Result?
SHE Leads Group isn’t just about exchanging referrals. It’s about building something bigger than ourselves.
It’s a place where women grow their businesses and their confidence. Where relationships come before revenue. And where every woman is valued for who she is—not just what she does.
If you’ve been looking for a networking organization where you don’t have to prove yourself or fit into someone else’s mold—you’ve found it.
Welcome to SHE Leads Group.
Ready to experience the difference?
✨ Visit a chapter near you
✨ Schedule a 1:1 to learn more

What does SHE stand for?
SHE is more than a leads group - SHE Leads Group exists to support women in business development roles. SHE Members are women in business who appreciate the role many women have being a full-time caregiver to loved ones and advancing their full-time career or business. The letters “S H E” stand for Supporting Heart & Enterprise ®. Heart is our families, or anything near and dear and personal to us. Enterprise is our business or career. Members are expected to uphold the values and culture for which SHE stands. Every member of SHE Leads Group should desire to be a resource to each other. SHE Leads Group is more than just a leads group. We are a group of supportive women who truly want to help others in any way possible.
About the author
Beth Boen, SHE Leads Group Founder
Beth Boen has more than 35 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. Learn more about Beth.