We've all heard the phrase, "Dress for Success". In a new norm of virtual meetings and people working from home, does "Dress for Success" still apply? My opinion is it definitely does, because first impressions still matter and how we dress can affect our productivity. Read more...
5 Tips for a Prosperous New Year in Your Business!
Happy New Year! As we ring in a new year, many of us find ourselves making plans to have a more prosperous new year. With a new year ahead, new hopes and dreams emerge.
Here are 5 tips to have a more prosperous business in 2021 (read more).
The lost art of the hand-written card & other tips to stand out
In our fast-paced world, we have become reliant on technology to reach out and touch our clients, prospects, and referral partners. In doing so, we now start to blend in and no longer stand out. Technology is a great time savings, but it still cannot replace the lost art of some tried and true touch points that will make you stand out. Read more.
Tips to stay active in marketing!
During a time when consumer spending will undoubtedly be lower, different industries will be impacted in different ways. Regardless of what type of business you have, however, you will feel the effects of Coronavirus. What can you do as a business owner to continue to grow your business when people are worried and uncertain?
Here are some very important tips on why and how to stay active in your own marketing: Read more.
One mistake costing organizations thousands of dollars
If you are participating in any kind of marketing activity where you are collecting information on potential customers, test your staff to make sure they are following up and following through on those who actually say they are interested. Recently, I went to a home show where different home service providers were present with their exhibit tables. What is astounding to me is their complete lack of follow up and follow through! Read more and find out what percent followed up with me - you won't believe this number!
What a competitive shop will tell you - plus the unexpected!
Your competitor said what about you? Finding out what your competition is saying about your business behind your back can add thousands to your bottom line, as long as you act on this intelligence. Recently, I was at a home show where one of our SHE Members was exhibiting. At this same exhibit, one of her competitors was also there. What I experienced with her competitor was unexpected, but a huge value for our SHE Member! Read more.
Competition - what to do about it
Many times business owners view the competition as the enemy. This can be a mistake. Your competition can be a helpful resource and a referral partner. Let me illustrate with a couple of quick stories. Read more.
Does your industry have a bad reputation that affects your ability to get people to listen to your different/better story?
One of the many challenges businesses face is overcoming their industry's poor reputation. SHE Leads Group has experienced this same thing. I was talking to one of our member's today and she was gushing about how different SHE Leads Group is over any other leads group she has ever attended. Read more.
Propaganda polluted trade show tables & trade show tips
I attended a small trade show recently. Some of the businesses had very professional trade show booths that were well-branded and others had obnoxious “salesy” signs and unprofessional propaganda all over their tables. It was quite the spectrum of bad to excellent. Learn what not to do.