Happy customers giving your business a referral is known to have the fastest close rate. Yet, so many businesses fail to ask clients for referrals and many who do ask for referrals ask the wrong way. Read more.
How leads group members can promote each other on social media
What I have found in leads groups is there are some people who are natural-born promoters and others who need some training on how to promote fellow members. Beyond the lead, how can members in a leads group promote one another on social media? Read more.
Have you ever been frustrated with a one-on-one networking meeting that seemed to be all one-sided where the other person did all the talking and didn’t take an interest in you? We all have had those one-on-ones. Read more.
When referrals happen
Referrals happen when opportunity knocks. So, when do referrals happen and how do you WIN those "when" moments? In a nut shell, two things have to be present – Top of Mind Awareness (TOMA) and having a stellar reputation. Read more.
When referral marketing doesn't work
Some people say, “Referral marketing doesn’t work for my business. I’ve tried getting power partners to refer to me before and they won’t.” If referral marketing isn’t working for you, or you want it to work better, this article is for you! Read More.
The woes of belonging to only one leads group
There are some leads group organizations who want their members to only be in their leads group and no others. At first this sounds like a reasonable request. But, is it really? Read more.
Passing on passing leads to a fellow leads group members
Many leads groups may require or highly recommend that you only pass leads to the people within their own leads group. Here within lies the problem. Read More.
I have great customer service - do you really?
I can't tell you how many people have told me they have exceptional customer service. As one who is a connector, I put my reputation on the line every time I pass a referral, so one of the things I evaluate is customer service. Read more.
After being in business for more than 13 years and growing my business mostly from referrals, I have learned how important referral relationships are. Over the years I have had some interesting things happen to me when it came to giving others referrals. I thought this list might be somewhat entertaining, while being educational. Read more.