Is one mode of communication more important than another? Should response times vary depending on how your customer communicates with you? Read more.

I hear so many people saying they think marketing plans don’t work. They say this for a few reasons: The marketing plan someone wrote for them didn’t truly contain the legs to make it work and it just sits on a top shelf of a bookcase collecting dust. Read more.

What I have found in leads groups is there are some people who are natural-born promoters and others who need some training on how to promote fellow members. Beyond the lead, how can members in a leads group promote one another on social media? Read more.

I'm Beth Boen, Founder of SHE Leads Group. With the amazing support of our members, SHE Leads Group has evolved into a very different kind of leads group and so much more than a leads group. SHE Leads Group is my passion, because I can share my 30+ years of sales, marketing and customer service experience to support and empower women. Read more about how we are so different and why I started SHE Leads Group.

Have you ever been frustrated with a one-on-one networking meeting that seemed to be all one-sided where the other person did all the talking and didn’t take an interest in you? We all have had those one-on-ones. Read more.

Referrals happen when opportunity knocks. So, when do referrals happen and how do you WIN those "when" moments? In a nut shell, two things have to be present – Top of Mind Awareness (TOMA) and having a stellar reputation. Read more.


Some people say, “Referral marketing doesn’t work for my business. I’ve tried getting power partners to refer to me before and they won’t.” If referral marketing isn’t working for you, or you want it to work better, this article is for you! Read More.

Free leads groups may make sense for certain types of business, but for many business owners who are looking for more value-added benefits, free does not cut it. Read more.

There are some leads group organizations who want their members to only be in their leads group and no others. At first this sounds like a reasonable request. But, is it really? Read more.

Many leads groups may require or highly recommend that you only pass leads to the people within their own leads group. Here within lies the problem. Read More.