When the Know, Like, and Trust Factor collides with TOMA, it can have a powerful impact with earning referrals. Learn how you can effectively put this into use in your business. Read more.
How leads group members can promote each other on social media
What I have found in leads groups is there are some people who are natural-born promoters and others who need some training on how to promote fellow members. Beyond the lead, how can members in a leads group promote one another on social media? Read more.
Have you ever been frustrated with a one-on-one networking meeting that seemed to be all one-sided where the other person did all the talking and didn’t take an interest in you? We all have had those one-on-ones. Read more.
When referrals happen
Referrals happen when opportunity knocks. So, when do referrals happen and how do you WIN those "when" moments? In a nut shell, two things have to be present – Top of Mind Awareness (TOMA) and having a stellar reputation. Read more.
When referral marketing doesn't work
Some people say, “Referral marketing doesn’t work for my business. I’ve tried getting power partners to refer to me before and they won’t.” If referral marketing isn’t working for you, or you want it to work better, this article is for you! Read More.
The woes of belonging to only one leads group
There are some leads group organizations who want their members to only be in their leads group and no others. At first this sounds like a reasonable request. But, is it really? Read more.
5 mistakes that will cost you customers
At SHE Leads Group, we are all about providing the training to thrive in your business. In this blog we share the five mistakes that will cost you customers. There are many things that can drive customers away. In this article, I am only covering five of those mistakes. Making even one of these mistakes can cost you customers. Read More.
A Transaction Does Not Constitute a Loyal Relationship
You may have the privilege of selling a great product or service. Your company might even have competitive pricing. Your company has great introductory offers and promotions to capture new customers. In fact, you have your USP crafted perfectly to tell people how what you are selling is different and better than your competition. But, there is something very important missing. Read More...
What are your first impressions saying about your business?
First impressions have a major impact on how one’s professionalism, quality of work and customer service are viewed by others. Most of the time when we worry about our first impressions, we are thinking about our external customer or client. SHE Leads Group Members should think of what impact it also has on each other – being potential referral partners to one another.