Stop right now! Before you spend a single dollar more, write your next word, or post your next post, take a minute to think about what you’re doing. Step away from the marketing and pause. Actually, what you’re doing is less important than the why when it comes to marketing. Having a true marketing mindset sets the foundation and guides every single marketing move you make. A true marketing mindset gives you an edge a lot of other entrepreneurs just don’t have.

Learn what it means to have a true marketing mindset, why it matters, and how you can develop one. Entrepreneurs often dive into marketing without a few basics that can change everything for your business. When you have precious little time, the right marketing mindset makes a huge difference!


Lori Dubois is the owner of Marketing Troubadour, a marketing and branding firm focused on providing strategic advice and relevant content to attract new customers and communicate better with existing customers. She believes every business is unique in the marketplace because no one else has the same story. Lori excels at using that story to develop a brand and marketing strategy that differentiates organizations from their competitors. Her left-brain, right-brain balance gives her an approach that is both creative and analytical (harder to find than you'd think), critical for strategic marketing planning and effective implementation.  Lori is a speaker and author on all things marketing and branding related, and has served on boards of several not-for-profit organizations.

A marketer by trade, admin and project manager by background, librarian by training, and storyteller by nature, Lori loves bringing people together around a concept or mission statement. She is fueled by good conversations, good stories, and good people. When not behind a computer, Lori is found reading, writing, cooking, hiking, and spending time with her family.

Lori Dubois
Marketing Troubadour, Inc.

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