Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.
When to ask clients for referrals
Timing is everything! A great time to ask for a referral or online review is when your customer is saying how happy they are with your product/service. Perhaps they sent you a thank you card. I love getting thank you cards, but an online review shares their satisfaction to the whole world!
At the beginning of a relationship with a new customer, let them know you have grown your business off of referrals and good word of mouth online reviews. Tell them you will do everything you can to earn their referrals. When you ask for their referrals when the job is complete, it won't come by surprise to them that you are asking.
Other times when you can ask for referrals is:
- When sending your email newsletter, make sure you have a request for referrals in a consistent place on your newsletters
- On your invoices, simply stating, "We appreciate your referrals" can remind the customer to tell a friend or acquaintance about your business
- In your email signature and on your business card is another place to remind customers that referrals are appreciated.
- On social media posts you can announce your referral rewards program (if you have one), have a contest, post how many referrals you received and thank those customers by first name, or simply state referrals are always appreciated.
Remember, whenever you have a customer who goes out of their way to send a thank you card, or is telling you how happy they are, this is the perfect time to ask for a referral (but ask the right way).
At SHE Leads Group, we offer a two-hour seminar on Mastering Referral Marketing with our
REVS – Referral Engagement Visibility System™ . If you are going to belong to a leads group, this training is a must to get the most out of your membership. But, be aware that just because you join a leads group, doesn't mean you are entitled to everyone's referral in the leads group. Just as you have to earn the know, like and trust factor from your customers, you also have to earn it with fellow leads members. The Master Referral Marketing training teaches you how to do just that. Contact SHE Leads Group to get on our wait list for this specialized training held in Denver.
Visit a SHE Leads Group chapter near you, where your business category is not already represented and get a sampling of the other kinds of training we do at our meeting that is included with a membership.