Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.
The right & wrong way to ask clients for referrals
Happy customers giving your business a referral is known to have the fastest close rate. Yet, so many businesses fail to ask clients for referrals and many who do ask for referrals ask the wrong way, "Do you know anyone who needs ____________ (what you do?)" If they don't know anyone, it makes them feel unsuccessful.
Asking the right way will make other’s feel successful and won’t make you appear needy or weak. Ask the wrong way and you can put your customers/clients/patients on the spot and feel unsuccessful when they cannot cough up a name. ALL customers want to feel successful! Here is our sample list of recommended verbiage.
"I'm really glad that you're pleased with my work. I'd really appreciate it if you'd pass my name along whenever you hear of anyone else who would be interested in _____________ (what you do). May I leave these extra business cards with you?"
“Since you are so pleased with my work, would you be willing to write a testimonial. I publish them on my website and can provide a link back to your website.” (If a business client)
“I realize you may not know of anyone right now who needs ______________(what you do), but if you could keep us in mind for future referrals, that would be great. And, if you have time, we would certainly appreciate a testimonial.”
One final note on the right way to ask...make it easy for your customers to give your referrals, testimonials, or online reviews. Provide a link to the online review site, give them a few business cards they could hand out, and/or provide a survey that they can give a testimonial or referral.
At SHE Leads Group, we offer a two-hour seminar on Mastering Referral Marketing with our
REVS – Referral Engagement Visibility System™ . If you are going to belong to a leads group, this training is a must to get the most out of your membership. But, be aware that just because you join a leads group, doesn't mean you are entitled to everyone's referral in the leads group. Just as you have to earn the know, like and trust factor from your customers, you also have to earn it with fellow leads members. The Master Referral Marketing training teaches you how to do just that. Contact SHE Leads Group to get on our wait list for this specialized training held in Denver.
Visit a SHE Leads Group chapter near you, where your business category is not already represented and get a sampling of the other kinds of training we do at our meeting that is included with a membership.