Just because someone is in a leads group with you, doesn’t mean you should refer to them. Many leads group organizations may require or highly recommend that you only pass leads to the people within their own group. But, what if your leads group allows any warm body or doesn’t have a vetting process? And, even if your leads group has a vetting policy like SHE Leads Group does, you still need to make sure the individuals in the group are referable. Referable simply means you have researched their quality of work, customer service and reputation and you would be willing to stake your reputation on them.

Imagine, you are the marketing consultant in your leads group. As a marketing consultant, you know your clients need user-friendly, well-designed and branded websites. At your next leads meeting a web designer is announced as a new member. At first you are excited to have a new potential power partner in the group, but as you do your due diligence on the web designer, you find out there are reasons why you would not stake your stellar reputation on that person.

Just because you are in a leads group together doesn’t mean the web designer is entitled to your referrals. Referrals are to be earned. Now, what happens when the website designer in that group, who would also be likely to refer to you as a power partner, realizes they are not receiving your referrals? Since you will not refer to them, you receive no referrals from them. This is a dead-end relationship and a loss for both of you and does nothing to increase the value of being in the leads group.

For a leads group to be more valuable to its members, they really should be more focused on quality of members, rather than quantity of members. Leads groups focusing on quantity over quality, can be unproductive and result in high membership churn.  At SHE Leads Group, we do things differently. Visit a chapter near you, where your business category is not already taken and experience all the ways we are so different than any other leads group out there.

About the author

Beth Boen, Founder of SHE Leads Group

Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.

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