Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.
Have you ever been frustrated with a one-on-one networking meeting that seemed to be all one-sided where the other person did all the talking and didn’t take an interest in you? We all have had those one-on-ones.
Recently, I met with a business owner, who does amazing work. The quality of her work stood out to me when I saw it on her website. I knew I could give her referrals and possibly be a client of hers. So, I asked to have a meeting with her for that reason. She let me ask all kinds of questions about her business, but she never really reciprocated with questions about my business. It felt rather one-sided. I offered to introduce her to some referral partners and she offered me nothing. She of course offered to sell me something. But, there was no offer to reciprocate with even so much as asking me, “Is there anyone I can connect you with?” or, “Is there something I can do to help you in your business?”
Further, I still have yet to receive a thank-you email for meeting. I was the one offering her connections. Shouldn’t there be at minimum a “thank you for meeting and offering to make some connections for me” email? It really makes me reconsider if I should refer to her regardless of how amazing her work is. Might she be just as unappreciative to her customers? That is something that went through my head. Wouldn’t it be great if we could actually train these oblivious people on how they come across? Probably not without insulting them.
In general, my outlook on these types of occurrences is that I am a giver and whether the person I am giving to reciprocates or not, I know someone will appreciate my giving heart down the road. I am not a tit for tat giver, but when I have these one-sided one-on-one meetings, it does make me wonder how they treat their customers, after all, referral partners are customers, too.
At SHE Leads Group, our culture is giving and supportive. We look for members who want to be givers, not takers. We have a process in place to vet applicants to make sure they will fit in with this culture. We are a very different kind of leads group and we are not looking for any warm body. If you want to experience the SHE difference, visit a chapter near you, where your business category is not already occupied by a member. We welcome guests!