Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.
Are you losing business because of this easily preventable mistake?
If you are not reading your emails completely, you could be losing business! There are two main reasons I say this. One is you could be missing a legitimate inquiry and you could be missing something in which a customer is not satisfied.
Recently, I have had email communication with a business service provider to whom I was introduced. This person was referred to SHE Leads Group and it just so happens I am in need of this individual's service, too. I have sent this person two emails with answers to her questions about SHE Leads Group and also letting her know that I am looking for someone who does what her company does. I have asked her twice in my emails for a one-on-one meeting and she has ignored both requests. Well, I have now found someone else.
Another time, I was trying to ease the blow of a complaint and at the beginning of my email I let the company know what went well. But, they didn't read their email thoroughly to know that I wasn't happy with part of the service provided.
You could miss other opportunities when you don't read emails carefully. I remember once I introduced two potential professional referral partners. To my dismay, I was told by the one party that the other person ignored questions posed in her follow up email.
My advice, read emails in their entirety. Don't assume there is nothing important in the last sentence or paragraph of an email. And, one BONUS tip, check your spam or junk mail daily. Sometimes a prospect, customer or online inquiry can land in your spam.
Having excellent email etiquette involves many things. Reading emails thoroughly is just one area to look at. At SHE Leads Group, members receive more in-depth training on topics like this at our chapter meetings. Members also receive discounted pricing on special quarterly professional development training events that range in topics from sales, marketing and customer service. Visit a SHE Leads Group near you, where your business category is not already occupied and experience the SHE difference!