Many leads groups track the business being passed by using lead tracking forms, partly as a way to legitimatize the cost of their memberships and boast numbers. But, what these forms don’t track is how many junk leads are being passed, because someone feels pressured to put something down even when they don’t really have anything to pass. These forms also don’t track the time wasted by the person receiving a junk or low-quality lead. Additionally, no lead tracking form can track the other ways a member can be supportive in a leads group. A successful leads group is more than the amount of business being passed.

At SHE Leads Group, we believe in supporting one another in a variety of ways. Being supportive is one of our core values and the kind of support SHE members provide each other can’t always be tracked on a form.

Some examples of the SHE – Supporting Heart & Enterprise™ supportive culture are:

  • A member needs a garage door repair service. The member asks the Realtor in the group if she has a referral. The Realtor has a referral and gets to pass a lead to their referral partner garage door repair company. That helps the Realtor to continue to foster her referral relationship with the garage door company.

  • A member has had a family emergency. Most women make wonderful caregivers, so when someone is in need, we tend to band together. At SHE Leads Group, we do just that.

  • A member receives training at a SHE meeting that takes her business to the next level.

Many of the women in SHE Leads Group have built a business from the ground up. They have experience they share with one another that is supportive in ways that cannot be measure on a triplicate form.

If you want to experience the SHE difference, contact a member or visit a chapter where your business category is not already occupied by a member.

About the author

Beth Boen, Founder of SHE Leads Group

Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.

comments powered by Disqus