Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.
Don’t go off your diet!
Sometimes when business gets busy, solo entrepreneurs and micro-business owners go off their well-balanced marketing diet. This is a critical error and can cause disaster. Marketing is required whether business is at a peak or in a valley.
Marketing your business may be in the form of internet marketing, networking, building referral relationships, advertising, social media and blogging, leads groups, participation in trade shows and other public relations activities. Whatever your marketing plan recipe is – the marketing strategies and tactics you have determined to be effective in marketing your business, must not slow down just because business gets busy and you think, “I don’t have time to market”.
You still need a well-balanced diet of marketing even when you are busy. If your marketing becomes malnourished, the effects may not be recognizable for a few months, when all of a sudden business slows down or worse yet comes to a screeching halt. When this happens, we experience those volatile peaks and valleys in our revenue.
So, what can you do when you get so busy that you do not have time to market?
- Ask for help. Evaluate where you could get some assistance that would produce more time for you to do what is required. Virtual assistants can be an enormous help, and can work for you temporarily or until you have enough business consistently to bring on an employee. Can some of your marketing tasks such as blogging, email newsletters, follow up calls, etc. be delegated? Hire a part-time or contracted marketing person to help you implement your marketing plan.
- Is your office organized and do you have good time management? If not, perhaps contracting the assistance of an office organizer would provide you with efficiencies. Block scheduling is another effective way of practicing good time management. When are you most productive doing all the duties for which you are responsible. For example, if you know the best time of day to do client work and to work on your business is in the mornings, then block times out in the mornings for those specific activities. Use the afternoons to do things like one-on-one networking meetings.
Simply remember - never let up on your effective marketing strategies and tactics. One of the most effective ways to market is referral marketing. SHE Leads Group can help. Our members enjoy business and professional development training to help them keep up with current marketing strategies and tactics. We welcome visitors. Be our guest at a chapter near you, where your business category is not occupied and experience the SHE difference.