Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.
Learning from networking nightmares: A one-on-one gone bad
Recently I had a one-on-one meeting that was to be a get-to-know-each-other-for-the-first-time kind of meeting. It was clear this person was there to sell to me, which should never be the goal at a first meeting that is intended on being a networking meeting. A few of her actions made me realize this rather quickly.
At every opportunity to turn the conversation on to her business endeavors, she did. I love learning about other people's businesses. However, in a typical one-on-one, networking meeting, there is supposed to be a reciprocal exchange about each other's business. It should never be one-sided. When a rare question was asked of me, the eye-contact disappeared and body language clearly indicated she was not really interested in the question which she asked of me.
Secondly, this person tossed her printed marketing collateral on top of my notepad. I did not ask for her marketing collateral. I did not even ask for her business card. I train clients to not give your marketing collateral or business card out unless you are asked for it. If someone is feeling a great connection with you, they will want to stay in touch and they will ask for your business card. The expensive marketing materials that were tossed at me, will in fact make it directly into the recycle bin. Maybe I should have given them back to her, but in my mind that is more rude than tossing them. I also believe you should never burn a bridge. How do you politely and non-offensively decline marketing materials that were tossed in front of you?
Finally, it was clear she wanted to share her experience, but she had no interest in learning about my 30+ years of sales, marketing and customer service experience. Even the areas in which I am a subject matter expert and specialist in, she managed to turn the conversation back to her opinion. Her attempt to appear interested in me/my business was poor at best.
I think many people do not understand the concept of you must know, like and trust each other to do business with or refer to one another. To say the least we did not hit it off. Unfortunately for her, this would be a business to whom I could send referrals. Due to a very one-sided conversation, she did not earn a "know, like and trust factor" with me and made a terrible first impression.
At SHE Leads Group, we are seeking women who understand the importance of building that solid relationship and earning the "know, like and trust factor", before ever expecting a lead. We help women do this through professional and business development training. Women who appreciate receiving training from our variety of expert trainers get great value out of SHE Leads Group and the leads/connections are bonus! We welcome you to come visit a chapter near you, where your business category is not already taken. We are truly a different kind of leads group that our members love because of it. Please be our guest!