You may have the privilege of selling a great product or service. Your company might even have competitive pricing. Your company has great introductory offers and promotions to capture new customers. In fact, you have your USP crafted perfectly to tell people how what you are selling is different and better than your competition. But, there is something very important missing. A loyal relationship!

Everything above is about making a transaction. Nothing about those things fosters and builds a loyal relationship. Sure it can get someone to buy something from you one time, but it won't get them to be raving fans and repeat, loyal customers. For that you need to be great at building strong, authentic, loyal relationships.

Being in a leads group is no different. Without loyal relationships that strengthen and grow with your fellow leads group members, you will not reap all the benefits you could. Sure, they may refer when they know of someone who needs your services, but they won't go out of their way to find you a connection or to really sell you. And, if they know of another person who does what you do, as good as you do it and for a lower price, you will likely lose their referrals to the other person if you don't have a strong relationship. A sales trainer, Joe Gregory of The Sales Catalyst told SHE Leads Group members that when you are selling something that looks like everyone else and telling them the same thing everyone else is saying, people will choose the lowest price.

It's been proven that if you have a loyal relationships, people are likely to pay more. Not only that, they will be your best referring customers. If something goes wrong, those loyal customers will be the ones who tell you about it and the best way to fix it. Building long term, loyal relationships is often overlooked in business. For many it is about making as many transactions as possible, as fast as possible.

At SHE Leads Group, we offer business development training to help members grow loyal relationships with their fellow members and their customers. SHE Leads Group is about creating long-term, loyal relationships. Find out why SHE Leads Group is so different. Visit a chapter soon!

Recommended book: Simon Sinek, "Start with Why"

About the author

Beth Boen, Founder of SHE Leads Group

Beth Boen has more than 30 years of experience in sales, marketing and customer service. She is an award-winning marketer. She is also a professional trainer and customer experience consultant. Beth loves helping people build long-term, loyal relationships that produce quality connections in their business that lead to lifetime customers and endless referrals. Beth helps people do this through her thoughtful blogs and training curriculum. Members of SHE Leads Group have access to more in-depth business development training through presentations at meetings from Beth, her curriculum, and guest trainers. In addition to being the Founder of SHE Leads Group, Beth has had a training and consulting business, The Voice Customer Experience, that she started in 2005.

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